July 06, 2012
Grove Buzz: SkateBacks Cause a Flurry
We, here, at Grove were overwhelmed (lots of high fives, giggles, and hugs) by the coverage we received for the launch of our latest product, available in three variations: Calm, Neutral, and Vibrant. As chatter about our SkateBacks spread throughout cyberspace, we were excited and so grateful to see that news of the SkateBack launch was picked up by major media platforms and online magazines (links on product page).
We were deemed “Gnarly” (thanks, Gizmodo!) and “environmentally friendly” by MacRumors who also, rightly, mentioned that our SkateBacks weren’t primarily a protective case, but an add-on that provides a unique and fun look to the iPhone.
Undeniably, new interest was sparked in curious iPhone users and Apple enthusiasts around the country thanks to MacRumors, Digital Trends, Hypebeast, Gizmodo, and Uncrate. Most of the articles highlighted the fact that we employ post-industrial skateboard scraps that would otherwise end up as waste “enough to fill a school bus,” with a simple adhesive that allows the SkateBack to be conveniently applied to the back of the iPhone for instant personality.
However, it was our faithful Grove fans that truly impressed us, yet again! Blowing us away with outspoken enthusiasm on our Facebook page, and also in replies to articles that popped up all over the internet. We were also very touched by the fierce loyalty that we experienced when you rushed to defend us with your support to skeptics.
It’s because of you that we say, “We have the best customers!” Grove on!
Written by Sylvia Choi. She is a pasta-eating machine! She wishes she had superhero powers to fight against modern day slavery. For now, she aims to be a voice for the voice