15 Years of Design
A lot has happened since 2009. We've launched hundreds of products, learning and growing from each success and failure. Join us as we look back on a decade and a half of product design.
![The very first Grovemade product—rounded Bamboo Case for the iPhone 3GS.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=200&s=d1abe74f6eb7f7616446c9573c124ad4 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=300&s=5036cd0b184641743857d3db8902caa5 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=500&s=bf2bf9a8d7341d69596a9fa0236795e9 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=700&s=436be2585fca8a03d5c430ba2636f2e3 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=900&s=00d12eb502ef03620706b9fa37cf0685 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=9029ea19f5c326e232a205acf8ea7bb6 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=6bcfdfcec7ca2d91c3ea6dd402da230f 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=f7cd4cfbfa6ae2d3e587e700ffa501a0 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=0a673b4f0b66ab8a29ca113f9554e0c2 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=8099345c9b83fd59a4464cf86d401c9b 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=a959cbecf8b5386eeb73d9b65b3f2ebb 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-iphone-A2.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=992e42db7ba8ddb2465021304d272527 3000w)
2009-2012
The iPhone Era
The iPhone Era
Grovemade started as a bamboo iPhone case company. It was the early days of iPhone, and the first case we designed was for the iPhone 3G.
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=8246463d8653763a687ceb1ed967e3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=35ddf070e4897a055bb7bd0ccf3a5b65 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=f67bfa022a80240d1efe6186a663e892 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=0cb989a46bb2d1a54f4e859c9c881395 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=9daab79fda4e897157f7a5514e61b835 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=c07dd386b95063a984b2a7ddece33bfa 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a53477c039a0b652e99c71fa70d190ac 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=989104478bc704413b492637a329643c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=7da9156ceabbe2d52e8e83bdc350cfba 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9dc60261e28f7cfebe753599dc2b70dd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=367eec3c3f39412c997497ce5d56221e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=008d535d26d42a2e530a8a94151461fb 3000w)
KEN TOMITA (Grovemade Co-Founder): The curves and complex geometry made for an incredibly difficult case to manufacture.
From the start, our product focus was on making something exceptional that you really couldn't find anywhere else. 'Made the Hard Way' meant flexing engineering muscles and learning how to make a durable, natural case for your iPhone that respected its industrial design. The early bamboo cases were really a canvas for art—back in 2009, a big part of our business was the Artists' Series, where customers could select laser engraved art that would go on the back of the case.
But the industrial design was still a factor—consider the space-door inspired notch that allowed the case to register and look good as you slid it together. The simpler method to bring the halves together was to make a straight line joint—however, it was much less visually interesting. (Hint: keep an eye out for this jog as we journey through the years.)
For the first couple years, we continued developing cases for iPhones (thankfully, with simpler geometries on the iPhone 4 and 5!) and introduced new ranges of iPad skins and wall art. We were learning—about business and product design—and getting our hands dirty in the difficult work of designing, manufacturing and selling physical products.
For the first couple years, we continued developing cases for iPhones (thankfully, with simpler geometries on the iPhone 4 and 5!) and introduced new ranges of iPad skins and wall art. We were learning—about business and product design—and getting our hands dirty in the difficult work of designing, manufacturing and selling physical products.
2013
Evolving
Evolving
As we learned and grew, our industrial design muscles were growing. Our manufacturing evolved as well, moving to more complex multi-step machining processes. We continued launching new iPhone cases and in 2013 we unveiled a new, and very heavy, product—the iPhone Dock.
There are common threads here—the minimal aesthetic, the tech focused accessory, and the simple material palette that's totally honest (no adhesive, just solid steel and brass for one handed operation). The ethos of products that look beautiful when they're in use or on their own, and that make your life with technology better.
![The original Grovemade Desk Collection featuring bent-wood monitor stand, leather mouse pad, walnut keyboard tray, and various planters and lamps.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=a3a0fa9e9eb1dadbd77ee5ad8e8dea95 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=f9e3ca8b4cbca5c78e36f3a6d9ca308e 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=bdb0166300a51613a3f4ce56a4d70fb9 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=51285d0fbe3ae2d138fb1608c73f206d 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=44e0c1c0de9989d6cc009085211e2c67 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=4ccab4ddbb5ec64abfa8cb52332a1d5c 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=c9d7ab709f0fcfd1161c02712e0e92a6 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=60cc7081d814e54b42f90690ecaa755d 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=2dc2a97395b25c32001e79e6140dccc5 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=7ead3660154ebffe60cb4b0254f7ac26 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=dd439db78be2962a243e345d427014fa 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=d7333043ba0237ac9e38e965e5eaa365 3000w)
2014
Pioneering the Desk Setup
Pioneering the Desk Setup
This evolution set the stage for 2014—the year when we started experimenting away from the iPhone, and into more complex industrial design and customer needs.
The Wood Watch was an iconic design, where we took our technical abilities and collaborated with watch designer Stefan Andrén to make something truly unique for the market. As we grew our industrial designs skills, we approached collaborations as ways to learn from experts in adjacent fields. The watch brought our abilities and learnings from the past into a new type of product, and was really about a new approach to telling time, rather than simply slapping wood on a watch.
This brings us to the original desk collection, a first-of-it's kind ecosystem of products for your work. The full design story is here, but in short, the desk collection was a new vision for Grovemade, and a new vision for the market. We realized that the desktop was neglected, so we set out to bring high-level design to that space, to inspire your work. In the years since, this market has become much more mainstream, but it wasn't that way in 2014.
![Array of original maple desk collection items—iPhone dock, minimalist wooden ruler, succulent planter, and tool pot.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=33e80e207eeb0d562af410a4b50e5970 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=0f45f22bec0bc2a0da6bc0fd979505b7 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=6ffab4787dce2c6e715c9b5f07f2cbaa 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=b01de9e591840c2574dfcb6897d627e8 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=a5e3814153c76426805b1a042057563f 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=f5064faa8a96ada6881c19d65f312b14 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=503fa6e6a5756c1c8a7736cc00a0ef46 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=3c155ffd3080092a3084a453ec3c0831 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=3d4fd0b63fc42577991ac8ffa5886f8e 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9e5d7c803b37ed7ec6ca4cecab9f6464 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=183e299ae3b231f13400228bf5f883b5 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-desk-C1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=0a08e46d149de2f65378d039466869ad 3000w)
Investing in the workspace opened up new futures for Grovemade, and it was no longer just about iPhone cases. In that spirit, we discontinued the Artists' Series in February of 2014.
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=8246463d8653763a687ceb1ed967e3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=35ddf070e4897a055bb7bd0ccf3a5b65 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=f67bfa022a80240d1efe6186a663e892 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=0cb989a46bb2d1a54f4e859c9c881395 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=9daab79fda4e897157f7a5514e61b835 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=c07dd386b95063a984b2a7ddece33bfa 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a53477c039a0b652e99c71fa70d190ac 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=989104478bc704413b492637a329643c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=7da9156ceabbe2d52e8e83bdc350cfba 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9dc60261e28f7cfebe753599dc2b70dd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=367eec3c3f39412c997497ce5d56221e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=008d535d26d42a2e530a8a94151461fb 3000w)
KEN TOMITA (Grovemade Co-Founder): Discontinuing the Artists' Series was a huge gamble. But we were confident—the future was all about the industrial design of the Grovemade products themselves, and less about the products as a canvas for art.
The desk collection has been around for 10 years—inspiring hundreds of thousands of customers, and initiating a culture around desk setups that has continued to grow. But the growth hasn't always been steady, and the years after the desk collection saw a series of new products that taught us a lot and helped us grow.
![Wall-mounted entryway collection in maple—wall hooks, mirror, succulent planter, and catch-all.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=56f139aa5c16aca2988e09c2b3fae24b 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=ba1eb7254b10fecd733c9f2041c517fc 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=86a386a4f3c8d06696fdbaf89a33e91b 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=6b35d8dc6c8f435652dc9bb399d80a52 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=46378d4d2d5cef1155d90e13e977a81b 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=94ce80c81604007c7dcd1b548807583b 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=0bdcc7f3570ffcfa95f16d8dce7c5244 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=205498a9020d1aaf0cc5235318f66c93 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=252a0f4a497fc3f161a5f45308aeadf9 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=61405f301b2a7052bc35172dc4f7f955 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=e6d29d30bc586a48fea57206825a9a27 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-entryway-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=f3105d0ae56d35fd4cfc31b47aa89cae 3000w)
2015 - 2016
Entries and Exits
Entries and Exits
From the beginning, we've been honing what it means to be a "Grovemade design." What are the elements that are consistent? What is the point of view and process that help us develop new products? The Desk Collection was a success, and we doubled down on the concepts there and applied them to very different product lineups: from wallets to key rings, entryway organization to table settings.
We ramped up our industrial design team, giving it a dedicated space and focus to thrive. The results were impressive in scope—three collections of products, across different materials and spaces. We launched:
- A pocket knife inspired by a Japanese higonokami knife
- Solid machined keyrings
- A minimalist wallet
- A lineup of ceramic and wood tableware
- A sculptural wood speaker and amp designed in collaboration with Joey Roth
- Coat hooks and catch-alls and mirrors for the entryway
- A laptop stand
![Isolated shot of the Grovemade Speaker system featuring a sculptural, rounded walnut shape.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=1d7fbeeee5d6c6614091efc1004c7237 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=a8f479ce834c079b4e621c41b2e482fd 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=d9a38cabaeea4bd934de14f9d7fee7fb 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=6e9060dcee8e45311cd4c2e989c6b1f2 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=d23fc6bd747eef00fdfbc986acfd163e 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=6aa9e5c87f5a6dfbf48446c38fc8fd75 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=283f15b26e388f798322a6ef8f968d5e 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=c6f6a68ccb3757e0f30b69fa9d2bebef 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=9cf496d2acfd09939a88edf61e19a90f 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=020ad8e9a6a6e3d261ea3aa50e7554a6 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=7bb5183de5d6e637177bdc1d9d89478e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-speaker-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=58d768ed32e1f91297ebe9f38885537c 3000w)
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=8246463d8653763a687ceb1ed967e3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=35ddf070e4897a055bb7bd0ccf3a5b65 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=f67bfa022a80240d1efe6186a663e892 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=0cb989a46bb2d1a54f4e859c9c881395 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=9daab79fda4e897157f7a5514e61b835 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=c07dd386b95063a984b2a7ddece33bfa 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a53477c039a0b652e99c71fa70d190ac 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=989104478bc704413b492637a329643c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=7da9156ceabbe2d52e8e83bdc350cfba 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9dc60261e28f7cfebe753599dc2b70dd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=367eec3c3f39412c997497ce5d56221e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=008d535d26d42a2e530a8a94151461fb 3000w)
KEN TOMITA (Grovemade Co-Founder): This is the era where we started asking: What does the Grovemade way look like in a new space? Audio, entryway, EDC. The design language is more polished and consistent across very different products.
We love a lot of the products from this period. But we learned that sometimes, the market isn't there or isn't ready for certain products. Some of these products live on (like the catch-all) but many have been retired.
![The maple catch-all housing sunglasses, iPhone, and minimalist wallet.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=200&s=f1df29cfa00a334625413fa161cbc3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=300&s=63b366d38bee508da81bf1f34c051591 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=500&s=b927536659c8cc9419f905d8dc949ab2 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=700&s=93946553ea0856916766e3ec80128b48 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=900&s=306222eb76279cdf3622a8759c06ad6e 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=b77f5c011df5e0740e33022f1aaccd07 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=c9ba37a497354729beefb1107663c202 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=a0605b0bd5e73ad9107ceb2afab45e06 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=e95c115f0972da4b445b954aac73a71d 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=1eaff04afe1d405b5b86bb8a395de069 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=24714be68bcb13ccd58092687892cd07 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-maple-hook-2018-galB-E2.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=69a2e9e52df5bda782c61961d8a53ce0 3000w)
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=200&s=44be4df449b9e222bcf444376355aca7 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=300&s=1aa7f233707327de750efb3acdc81e54 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=500&s=2ab40399ad5e05ac60aa59613dc7df1d 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=700&s=fce466501e506cc99367b1c06f740a25 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=900&s=0a83d6cce681c9c554eabfd7b6c54425 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1100&s=3b79a17a1dca558d812d72a79fe6af6a 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1300&s=1998f08efba41a4e67d7dc65f3585049 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1500&s=5112896fc4da043a87bb843b761c18b6 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1800&s=1118c57f8fa2a7ce35a4aec48ed58ae8 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=2250&s=4a56a298eb6d867a516f4f2b61970ee7 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=2500&s=f175f87f2c0f79c1ccb14f90aae0b8c4 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=3000&s=b44a3179bd50099fb783080001d6031c 3000w)
SEAN KELLY (Lead Designer): Sometimes products aren't as popular as we expect—but the cool thing is we always learn from each launch and design process, getting a little bit better each time.
Focus on the Notch
The metal stop on the laptop stand holds an easter egg from the original iphone case: the notch. A small detail, a simple jog, and a testament to how iterative product design is and how we've created continuous threads through our entire history. And a hint: watch for the same notch on our minimalist wallet and our laptop riser.
![Bent Walnut Laptop Stand with metal stopper featuring a centered geometrical notch.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=9aa3348576be0a403967ad1bf8c72675 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=0a0d919113d8144a6c3e11d3ae4e65f8 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=abb896ad7c848de36da3609e24430d4c 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=f6f7dd5a6d4a0b2bad0e080575cf40c1 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=a9bd7cb0995f4d330bec384606862caa 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=bf989c143c4d7881165fec301258e524 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=595350c0aa8c2ea592687049dfdd71ec 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=e5b492d7d9318f10085820a62b2d6b58 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=ccbeb59e04032dea0a4fc6165a28c7d2 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=79d58bc25e6a48066bff148994e99bdd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=80068a128cd05d5513f7b84013d42797 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-laptop-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=ab528c54edbe0ada5cf00de241931869 3000w)
2017
The Desk Shelf System
The Desk Shelf System
The modern workspace was evolving. We saw the shifts in the technology people used and the way they interacted with their desk, from dual monitors to more and more stuff. In 2017, we dove deep into the workspace again and came up with the Desk Shelf System, a totally new product category for your desk setup. At the time, there wasn't a product that worked for people in their workspace—the term 'desk shelf' didn't really even exist yet!
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=8246463d8653763a687ceb1ed967e3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=35ddf070e4897a055bb7bd0ccf3a5b65 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=f67bfa022a80240d1efe6186a663e892 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=0cb989a46bb2d1a54f4e859c9c881395 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=9daab79fda4e897157f7a5514e61b835 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=c07dd386b95063a984b2a7ddece33bfa 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a53477c039a0b652e99c71fa70d190ac 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=989104478bc704413b492637a329643c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=7da9156ceabbe2d52e8e83bdc350cfba 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9dc60261e28f7cfebe753599dc2b70dd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=367eec3c3f39412c997497ce5d56221e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=008d535d26d42a2e530a8a94151461fb 3000w)
KEN TOMITA (Grovemade Co-Founder): People would look for desk shelves, but they mostly meant bookshelves for your desk. Ours was purposely designed for the modern workspace as it evolved to handle multiple screens, whether dual monitor or monitor plus laptop.
How did we do it? The full story is here, but we hit the road and studied workspaces and home offices, interviewed customers and fans, and developed an innovative solution, the desk shelf system. It was a huge product for us, and a challenge to design something so large that fit in with the language of all our other products. All the details had to be considered and refined, and this system drew more on having the products interact with each other, sliding in and out and sharing spaces.
![Animation of a cluttered desk getting magically organized as the desk shelf system pops into existence underneath everything, with papers and devices flying into place.](https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 200w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 300w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 500w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 700w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 900w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 1100w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 1300w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 1500w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 1800w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 2250w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 2500w,https://siteleaf.grovemade.com/uploads/grovemade-desk-shelf-system-animation-A3.gif 3000w)
We also launched the Minimalist Belt in 2017. A part of our EDC collection, it's a belt many of us still wear to this day. A super simple mechanism, with a solid investment cast buckle and thick vegetable tanned leather strap. It was a belt designed to last forever.
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=200&s=44be4df449b9e222bcf444376355aca7 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=300&s=1aa7f233707327de750efb3acdc81e54 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=500&s=2ab40399ad5e05ac60aa59613dc7df1d 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=700&s=fce466501e506cc99367b1c06f740a25 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=900&s=0a83d6cce681c9c554eabfd7b6c54425 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1100&s=3b79a17a1dca558d812d72a79fe6af6a 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1300&s=1998f08efba41a4e67d7dc65f3585049 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1500&s=5112896fc4da043a87bb843b761c18b6 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=1800&s=1118c57f8fa2a7ce35a4aec48ed58ae8 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=2250&s=4a56a298eb6d867a516f4f2b61970ee7 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=2500&s=f175f87f2c0f79c1ccb14f90aae0b8c4 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fsean-A4.png?auto=format&ixlib=python-1.1.2&w=3000&s=b44a3179bd50099fb783080001d6031c 3000w)
SEAN KELLY (Lead Designer): I wore mine at my brothers wedding. It was so versatile. And the belt buckle was one of the things that lead to the notepad design, the shape of the post.
![Disassembled minimalist belts—one tan and one black with unique matching buckles.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=200&s=7df1f0ead256e27fe7f17198ac262da7 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=300&s=a8d07f08b61dfe5aae3a769efca1c21e 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=500&s=19a98de50b2db86f84627484a4b09a2a 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=700&s=302c0d2ca82ff97c72b5195696c8e83e 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=900&s=e2aa87f035a01c61c17b71ed2e9bf164 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=d6fd9b3d269074ff20a02bee911e94f1 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=6ff926dffb9a6f24b4c96a3eea056249 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=a61eca52aec848e6a5cfb1796b8b17f5 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=461f9d40f01ebf6bd1f3bc8b9b1ce373 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=6fe6bc7d1eece4bafa3029ddd4a8c562 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=72a055b67607f5975558c05f65d9bd35 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fminimalist-leather-belt-bundle-A2.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=12f8671c489098fa4751d2b28046686e 3000w)
Material Side Note
The original Grovemade iPhone cases were machined from bamboo—it's straight, consistent grain allowed for precise machining. Over time, we expanded the palette: in 2012, we transitioned to Walnut and Maple for our cases. Both exceptional American hardwoods, they offered a mature range and finish.
Then, natural vegetable tanned leather and merino wool felt were folded in. They're both excellent at cushioning and softening the metals of tech products, and provide a textural contrast to the hardwood. Then, more experiments and more materials: machined steel, brass and aluminum, cerakote finishes, grained aluminum, and cork.
![Four swatches of various materials—dark grey wool, light grey wool, tan leather, and natural cork.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=d4c83b285b2bce09ecf81c487b72b19b 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=32d8bbd29cd91d19e0f20d4b3c17738b 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=651e7b5d8f764a6840333e5951634372 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=850b6ec85ebc418823619be49768e137 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=c690e6bc7e0db68a9a510ee859ab05a2 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=b972e85fd556b913a603a12d83098cc6 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=f88d1860a60e422b66c264f9b067efce 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=9367fb21cc5eef2e369048f41b9fb530 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=911f62be8a590a97af240e79dd5d835c 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=2bddd37116afa6f98646e4d38a3c3d1c 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=e794e663f91531924ecd303091b5a92a 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=a4d845f8d5a2557d4e5573b2cc82790b 3000w)
![Four swatches of various materials—dark grey wool, light grey wool, tan leather, and natural cork.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=3d24a4ab8e59ed52328873ff7c43340d 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=a6da5d673739ec8a9315879332ba7182 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=e0f3210e516109c82d7d12a52c0a9269 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=1f3be1c6f759b6c7df219570d8dbf938 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=243efd1304080541f372978736150278 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=5c720672b3d5f04b1940f9ce7977e3fd 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=3476d712ace86ed8e508016880fbc5d3 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=f5d96165b36239692bbb5853840f946d 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=bac46e89fcd1fdd472af335a50a72357 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=56667128b874f1dd24598c2fd0ecf862 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=4b418891121a5fc03c14e929495aa6e6 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-materials-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=a68b6831f2f735ec48de0a2c23e74b15 3000w)
2017 - 2019
Eliminate Distractions
Eliminate Distractions
From 2017 until 2019, we refined our lineup, primarily in the workspace while keeping some of the adjacent categories going. The wireless charging pad was a classic design in that era—designed in a sprint, all hands on deck to build enough to meet demand, and a wickedly tricky build that required assembling the electronic components and laminating the cork and metal and then sanding flush to grain the metal on an edge grinder. Made the Hard Way!
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=8246463d8653763a687ceb1ed967e3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=35ddf070e4897a055bb7bd0ccf3a5b65 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=f67bfa022a80240d1efe6186a663e892 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=0cb989a46bb2d1a54f4e859c9c881395 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=9daab79fda4e897157f7a5514e61b835 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=c07dd386b95063a984b2a7ddece33bfa 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a53477c039a0b652e99c71fa70d190ac 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=989104478bc704413b492637a329643c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=7da9156ceabbe2d52e8e83bdc350cfba 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9dc60261e28f7cfebe753599dc2b70dd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=367eec3c3f39412c997497ce5d56221e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=008d535d26d42a2e530a8a94151461fb 3000w)
KEN TOMITA (Grovemade Co-Founder): The process was unbelievable—but worth it to achieve that almost impossible flush look.
(Video has no dialogue.)
![Walnut and cork wall shelves in two sizes, designed to mirror the Grovemade Desk Shelf.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=b8bd03d5748df4786679a23b405e1a62 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=6342ada084695d360f9cd8a371d006bd 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=46182047537413241bc37f7374b292cb 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=fc650106b58bd38ba4a17a3fe2bfbd43 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=537596763f8a3bc853e8b0a41d067622 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=a011795c53000eb54f3e421ce852deaf 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=58dc5414749fbfe8d53f0b4ac5475b8b 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=2a9ea42cfb72e4ee2e9b6c6f397f236c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=d15830cfdb167f02f8fa26b1657692bb 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=26d75096fcc7e132756db4dd1fea84d0 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=d6d56cd60dab08f73ba2fe983c601f2d 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-wallshelf-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=6939dd13c13be1d6e3c551945aad0205 3000w)
In 2019 we made the decision to end our iPhone case line—a big move allowing us to double down on office accessories and the workspace. The new focus allowed us to tackle product design with even more energy. We launched the headphone stand and desk pen later that year, building out our desk lineup and also jumping into new processes.
![Rotating view of the walnut headphone stand with black over ear headphones.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=ec039fe987f4e3f5a28edab008567e98 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=be166e8f334bb84e4e07a5da8fac960c 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=2b949e89d637c11b55514e88f21ec334 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=4eefc4d0d24bd8a563185e57fbc4df22 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=0f5b5149c1462758dba2f62da007cd37 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=6b5c527614261b7253a242825834db7f 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=180fe6968a4abae8aa9e43416deb137a 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=ee22cbbcac26b337b0256602653be52b 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=fdea947eea92fad164ab46024dc328e0 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=b4e3891520d761580cce59d033f5f935 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=77b91cf3fd7d0d7193490ac94e22c756 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-headphone-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=3afca24d6fa9b459df70e3ac306c07cd 3000w)
![](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=8246463d8653763a687ceb1ed967e3ef 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=35ddf070e4897a055bb7bd0ccf3a5b65 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=f67bfa022a80240d1efe6186a663e892 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=0cb989a46bb2d1a54f4e859c9c881395 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=9daab79fda4e897157f7a5514e61b835 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=c07dd386b95063a984b2a7ddece33bfa 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a53477c039a0b652e99c71fa70d190ac 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=989104478bc704413b492637a329643c 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=7da9156ceabbe2d52e8e83bdc350cfba 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=9dc60261e28f7cfebe753599dc2b70dd 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=367eec3c3f39412c997497ce5d56221e 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fken-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=008d535d26d42a2e530a8a94151461fb 3000w)
KEN TOMITA (Grovemade Co-Founder): Positioning the pen as specifically a desk pen was a product of our focus—we really designed the pen to be a part of your desk and your workflow.
2020 - 2023
Expand and Update
Expand and Update
2020 was a year of flux, as the COVID pandemic reshaped many things. Our years of focus on home office accessories meant we were able to continue innovating, and we designed a range of updates and improvements to our main desk collection and desk shelf system. We also designed new sizes of the desk shelf to accommodate all different desks, but the launch was delayed several years.
![The Medium Wool Felt Desk Pad runs the entire width of a standard desk, pictured here with solid walnut wood double-wide monitor stand.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=edd182ce3ba66dbb3d5d3888d7dcdb93 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=cf7a996e07424c723fb5a2aa5e69a9d7 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=79f1b1419a736e1aac6153833fe9eccc 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=9e26d2f1c88b16c4aef8e0deb8aec3f5 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=dc3ad3bcfddf84b8973ebfa7b6cf2731 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=7ebe2189871e1c61415ab102bd7357d2 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=a32a06cc7119d0f2c2219cdb09ef7a7e 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=901371c35f5f5a4f77cca4bce870ca00 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=3058ea8e1d2395b1603e5d4f81d42b2a 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=ea2b4e81ce39d819f01b53c1e1295413 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=72fb4ced1aab62dfe3c38a9786fb25cb 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-hardwood-desk-shelf-galB-B1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=b6d40b9d05f8a44527add4451afb3230 3000w)
![Isolated shot of matching walnut iPad stand, laptop stand, and MacBook dock.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=3a849be2130fb7ed5df2bac1745832af 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=e8d9d579b644938e96be5dc7e2db86b4 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=57876a9aa81b05e2a4003a5cc3724f27 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=327ea6b801ddd8f701c080aa4572d2b3 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=6481a0f84fbec0853399cd73c18d78fc 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=828a917319e6bbdbaa792c5ad2b923a0 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=114bbccc15d085b2d6dd7032bf0debe5 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=8c6e0cd4eb818b91fc78eb480d7c307e 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=0abc28cd046fd42208319fbd97452299 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=151596f47406d2ad1b8ebadda067effe 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=b541a31f277cddeb0c15f1f3d391e12d 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2FGMP0321-15-years-of-design-stands-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=ab8dbd733be0fff19fdd97cbeeb48e03 3000w)
This started an era of expanding on existing lineups, offering a range of sizes and colors. We also continued pushing innovative products, but at a slower pace: a collaboration with Blackwing to introduce a new way to store and manage pencils, and a line of super heavy premium notepads.
In 2023 we launched another round of new products as part of our Note-Taking Kit. Designed in collaboration with creative Matthew Encina (read more here), it grew up from a similar design process to the desk shelf system: start with users; interview; understand needs; and create an innovative solution. It folded in our previous notepad design and dipped more into the process of work, information recall and processing.
![Walnut Note-Taking kit with matching desk shelf and dark wool felt desk pad.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=977152c50d28d780a51d46b93791e1e6 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=cc6f220b43b0f392431d50a265389a7d 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=80593314d4766486ed3ac8e42d7116d1 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=e19da65ab63f62046be2bae8a6e8db58 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=1a95d45b69b8832ade248cca9e9858fd 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=9871ad96612f0f4fd50e2fb0c1a27a77 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=d8ae7d8ec690ea9fb4a60c6ec10f9f58 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=dcc252571bfb8e0090e0f437bfeca3c9 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=245ba073f7305bb8532fe79d20d42af4 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=57445a235497f852eb9804bf63deadd1 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=c359f4e0138cfc0dba6b7da090165518 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-walnut-note-taking-kit-galB-A1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=46daa0fbae9d15768bc70eb16d50bc20 3000w)
The language and form of the display rail pulls from the MacBook dock and iPad stand. Bent steel, cushioned by wool, with floating wood accents—a common motif across our lineup.
2024
A Decade in the Works
A Decade in the Works
All of the above led us to our biggest project yet, a design project that has spanned the last decade, and has been a primary focus for us over the past three years: designing a desk.
In many ways, we've been pointing at the desk since 2014 with the launch of the desk collection. All our products help you to feel inspired in your work, by creating a beautiful space with the right functional innovations to actually help your work. We've been studying and studying and studying, and in many ways, the desk represents the thesis of that work. From the brushed aluminum drawer, to the minimal lines, to the subtle and flexible functions, it's designed in the Grovemade way to help you get your best work done.
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In many ways, we've been pointing at the desk since 2014 with the launch of the desk collection. All our products help you to feel inspired in your work, by creating a beautiful space with the right functional innovations to actually help your work. We've been studying and studying and studying, and in many ways, the desk represents the thesis of that work. From the brushed aluminum drawer, to the minimal lines, to the subtle and flexible functions, it's designed in the Grovemade way to help you get your best work done.
![Isolated front view of the solid walnut desk shelf with matching hardwood accessories and clamp-on monitor arm.](https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=200&s=435f0b6da2c1492b01cf4e4549c81325 200w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=300&s=0e23a9b0ee627e9137453ed42e333b71 300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=500&s=c0443857687e7a34d1f3ed838b7cb7d2 500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=700&s=27a4d4253e7907c43fe34907010b1a14 700w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=900&s=2450a02a12c459cd4708e8c78c191893 900w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=1100&s=5be4d9ea6819d9d11177586c1b41c771 1100w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=1300&s=d8c850fe1079b805030db4b643aa79fe 1300w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=1500&s=2b4bd2fa0e91396ba567e49e4f527bb0 1500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=1800&s=235e74474e1b95186b7df0206f907d55 1800w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=2250&s=c4f1a7db02d95c5ab5f5b63f42d2b670 2250w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=2500&s=0e4a9f8ef39f1bc9f9b32273c4a6fbd4 2500w,https://grovemade.imgix.net/https%3A%2F%2Fsiteleaf.grovemade.com%2Fuploads%2Fgrovemade-standing-desk-walnut-galC-D1.jpg?auto=format&ixlib=python-1.1.2&w=3000&s=f1c40db47a3b4bd8a664dfaf2a745c3d 3000w)
Grateful for 15 Years