THE GROVEMADE TINY CAR LOOKBOOK
KEN TOMITA, C.E.O. & CO-FOUNDER: Last summer, I took off on a 2000 mile road trip to meet a few of our customers. I’d spent months analyzing data, and conducting phone and video interviews, but I wanted to hit the road and actually meet them in person. Nothing beats face to face.
The people I met and the spaces and lives they’d created were inspiring. I documented the journey and came away from it with a deep realization that the meaning behind our company is actually in the customers, and how they use our products in their daily lives to inspire what they do. Making three new friends and exploring the beautiful Pacific Northwest in the process was the real cherry on top.