As with all of our designs, the Wood Watch 02 started with the people on our team, and took us on a challenging and rewarding journey.

What was the inspiration for our key ring? It all started with the desire to create a collection of products that go in your pocket.

As we began designing our pocket knife, we started by emptying our pockets of our own personal collection of cutters. We inspected every last detail, disassembling them to understand exactly how they worked.