Sounds like a bank heist… but this is where we started our Everyday Carry design process. Our design team piled everything we had onto the table—knives, pens, keys, wallets, phones, notebooks. Everyday carry is a ubiquitous product category. It’s made up of the stuff we carry and use all the time.
But it means we had to do a lot of research when we started to design—and the easiest place to start was with our own pockets. We assessed what we all carried, and then branched out to various corners of the internet to see what everybody else was carrying.
We settled on three objects: a knife, a wallet, and a key ring.
This felt right. As with all of our designs, we wanted to push towards simplicity, to wed the form and function without adding unnecessary bulk or complexity. An all metal key ring was where we wanted to go!
"Sean had an acrylic prototype that he kept twirling around his finger during our critiques. That fidgety action may seem trivial, but we really liked it and made us pursue a circular inside design."
"I still remember Sean texting me late at night that he just wasn't happy with the design and he was working on a fix. When I saw his revision later that night, it was immediately obvious that this was it, this was the design that was meant to be."
The simplicity of this design really sparkles in our collection. It’s a design that we like as much for the form and the material as the functionality… and we think it stands out in a crowded product field.