Turns out it was difficult and expensive to make, and it didn’t sell well enough to justify the cost. So we seized the opportunity for a redesign. As a company, we were in a period of embracing 'the float'—floating surfaces, floating lines, floating silhouettes. The old MacBook dock looked too dense and blocky. We had to install a separate laser-cut insert for each different MacBook model. We wanted something simpler and more elevated.
So we went into the redesign with two guiding lights:
(1) Make it float.
(2) Make it universal.
The essence wouldn’t change: Stable, sturdy, and good-looking whether or not there’s a computer in it.