We returned to the belt with new eyes, new ideas, and new motivation. The first prototype sat on the table in front of us.
We were getting ready to launch our all-leather bifold wallet
. We had designed the wallet to be simple, functional, and to last for years—all attributes we realized were ideal in a belt. So we scrapped our initial explorations with the integrated buckle and laser cut strap. It was too complicated and we worried about it’s durability. Our team was focused in on designing a simple, durable belt.
During the year away, our Lead Designer Sean had the leather strap fail on two of his personal belts, one an heirloom piece from his grandfather and one from another belt manufacturer.