“Don’t get comfortable.” It’s a good internal slogan for Grovemade.*
For the past six years, every single day feels like we’re on the heels of something big, on “the threshold of greatness” as (Grovemade COO) Jim would say. We hustle and toil, and it seems that we’re just about to turn a corner and finally be able to “cruise.”
But that never happens, and we never want it to.
Our goal isn’t to make things easy, it’s to make things better, which, by definition, is a never ending mission.
We’ve found, in our personal lives as well as our working lives, that there’s really no such thing as a “destination”, at least not one that will leave you fulfilled. We’re truly at peak happiness when we’re maintaining a sense of forward movement, regardless of the goal, and we as a company have made the decision to bake this into our very foundation.
* (“Don’t get comfortable” is American Giant’s old slogan, a great, tongue-in-cheek campaign coming from an apparel company.)