I was giving a tour of our workshop to a guest the other day, showing him how we’re constantly changing, always tearing things down and making them better. Our physical space and our company infrastructure never stay put for long. He chuckled. “So no one gets comfortable around here, huh?”
“Don’t get comfortable.” It’s a good internal slogan for Grovemade.*
For the past six years, every single day feels like we’re on the heels of something big, on “the threshold of greatness” as (Grovemade COO) Jim would say. We hustle and toil, and it seems that we’re just about to turn a corner and finally be able to “cruise.”
But that never happens, and we never want it to.
Our goal isn’t to make things easy, it’s to make things better, which, by definition, is a never ending mission.