Because simple is so great, sometimes it can be enticing to start compounding that simplicity—adding features, adding more ‘simple’ functionality to a product, adding more and more products to a category. We constantly balance the costs and benefits of simplicity and complexity.
BEHIND THE SCENES
Home At Last
Grovemade has a new home, a permanent place to pursue our blend of design and manufacturing. Over the course of 13 months, we found a space, bought it, built it out, got permitting, and moved all of our stuff three miles north, from our old space in the Central Eastside Industrial district to our new neighborhood in North Portland.